“A very readable and engaging text for those wanting to think more broadly about how to promote their work and their organisation, and with greater success.".
— Sandy Nairne CBE FSA, Chair Art Fund, Former Director, National Portrait Gallery
Rethinking branding for museums, media and the arts so it actually works.
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The sad truth is that most branding work doesn’t add very much value to what an organisation does. This book is different. It radically rethinks how to approach branding to deliver your goals.
With a particular focus on cultural products, arts organisations and media brands the book has rapidly found a wider readership applying simple one page brand matrix to any sector.
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This book is ideal for:
- entrepreneurs
- starting your own business
- leaders in the cultural sector
- cultural policy makers and arts business funders
- museums and galleries branding and marketing
- film and tv marketing
- luxury goods marketing
- publishing brands
- book marketing
- personal branding for artists
- arts marketing professionals
- branding consultants
- branding agencies
- commercial development in museums and galleries
- media branding
- brand development
- design brands
- arts students
- marketing students