20% of the cost. A Fractional CMO and Brand Director for the creative sector

What is a Fractional CMO?

A Fractional Chief Marketing Officer empowers leadership teams and boards where high level strategic experience is required but a full time role is not.

I offer this support as an embedded leadership role specialising in creative and culture sector organisations - 1 day a week. A Fellow of the Chartered Institute of Marketing with over 25 years experience joining your executive team but at only 20% of the cost of a full time CMO or Brand Director or Commercial Director.

Fractional CMOs for finance are more widespread but rare in the creative sector. I provide the help you need with a deep understanding of the unique nature of growing creative organisations whether you are a start up in the CreaTech space, a public arts organisation facing funding challenges, or a large media organisation requiring fresh thinking in the senior team.

I can support creative organisations to build new marketing and commercial functions and develop their intellectual property or support existing marketing teams with C-Suite / Executive level leadership for major growth, change and brand work.

Contract arrangements can be either employee or freelance basis, 1 day per week.

Executive / C-Suite level support with:

Branding
Naming
Positioning
Propositions

Change Management
Team Development
Organisational Design

Commercial Development
Income Generation

Strategy Refinement
Strategy Development

Reframing
Campaign Concepts
Idea Packaging
Brand Stories
Brand Copywriting
Digital Asset Management
Intellectual Property
Copyright
Brand Imagery
World Building

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